53   231
63   299
34   443
39   482
25   576
41   495
63   717
50   646
38   624
44   569
46   598
26   600
49   676
33   595
54   571
55   549
55   560
72   660
51   572
53   602
32   639
21   620
806   864
67   580
63   765
65   682
61   728
74   664
68   683
69   749
62   690
83   710
59   844
147   680
72   674
77   625
240   693
50   633
47   699
79   755

The Watch and Jewelry Show Baselworld took place for the 100th time in Basel at the end of March. Of course I could not miss this, I would love to share my impressions with you. In my first part I would like to give you an overview of Baselword, in a second part I will devote myself to the new collections of my favorite brands. Anyone who is following my Instastories will, of course, already got some impressions. Because with some selected watch brands I was even allowed to an exclusive presentation in the Separee.


Baselworld 2017

About Baselworld


At Baselworld, the most important players in the jewelery and watch industry from all over the world have been found for 100 years. Experts from all over the world meet here to feel the pulse of the industry, to be inspired by the groundbreaking innovations and creations – many of them world champions – and to discover new trends. The press representatives are also numerous. I also met a few journalists at the press center (the café for journalists and others, if you like). Asian television shows were filmed directly in front of the exhibitors.


My Impressions


The exhibition hall and the exhibition stands have been giant, especially the big companies have even big presentation houses within the hall. At most booths (show houses) the pieces of the new collection are displayed behind glass, because the fair is open to interested people for an entrance fee. But there are also brands that do not exhibit their pieces so publicly. All the big names from the watch / jewelery and fashion world are represented at Baselworld.


Baselworld 2017 Dior


Before I’m going to show you a few pieces from the showcases, I would like to show you the top trends which I personally could get to know in the Separee of the respective brands.





These three models clearly belong to my favorites at Gucci, I like the range with the animal motifs. The classic watch in pillow shape with the Gucci colors is in my opinion looks so classy. The universe around the wrist is carried with the third clock. More on the watches follows in part 2 of the report.





Fendi has not only nice bags to offer, but also the watches are super pretty and have their own style. At the first clock, the stones can be changed, with a turn you switch from pink to white or black gem stones. A big theme are also flowers but more about them in part 2.


 Tissot / Frederique Constant / Alpina



Also the novelties of Tissot / Frederique Constant and Alpina I will show you soon a bit closer. These two watches 2 and 3 are both smartwatches of the other kind.


Smaller Brands: Charriol / Louis Erard / Pierre Deroche



These brands mostly rely on a family business, which makes them particularly appealing. Another advantage, not everyone knows the brand and the question “Where is this piece from?” will be heard frequently.


The show


Several halls full of pretty watches and jewelery, I could show you here thousands of pictures, but for practical reasons I let it be. Here are two particularly nice pieces that I saw during my walk through the halls.



Do you know Baselworld or have you ever been there?



  1. Tuesday April 18th, 2017 / 06:33 PM

    WOW, ich glaube da wäre ich aus dem Staunen nicht mehr rausgekommen!
    Liebe Grüße!

    • flowery
      Tuesday April 18th, 2017 / 07:57 PM

      Bin ich auch nicht ^^

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