Fashionweek Berlin Fall/Winter Season 2020/2021


My last visit to Fashion Week Berlin was in summer 2017 – since then I haven’t made it to Berlin for professional reasons. That’s why I spontaneously decided to visit Berlin Fashion Week again this year. Today I would like to tell you about my experiences and give you an insight into 3 days of Fashion Week.


Berlin Fashionweek Day 1


German Digital Days



My first day at Fashionweek was all about the German Digital Days. I visited various agencies and inquired about the latest trends in fashion, interior, food and beauty. It was especially exciting that I got one of the 1st Blockchain T-shirts ever, this shirt is not only in the real world but also in the digital world in my possession. Furthermore it can project 3D effects by means of Insta-Filter.


Influencercafé by Styleranking



After the German Digital Days I went straight on to the Influencercafé of Styleranking. There I was allowed to mix my personal face cream at Maria Galland’s and besides other exciting brands there was an interesting lecture by a professional colleague from Germany on the topic of advertising labelling for influencers. Since we in Switzerland do not yet have a clear regulation in this area and our legal system does not provide for similar legal institutions as the warning law – this lecture, which was comparative law, was particularly exciting for me.


Berlin Fashionweek Day 2


HashMAG Bloggerlounge



On day 2 I went first to the Hashmag Blogger Lounge, where there were again great brands as guests. Furthermore there was a delicious dragon fruit burger. Especially interesting was the skin analysis by Sebamed, which surprisingly proved to me that I do everything right with my skincare – because the friendly lady could not recommend any skincare products. I had fun in the ball bath with a friend of mine, a blogger from Switzerland. After a souvenir picture on the photo wall and a great goodie bag, we went straight on.


Fashionshow Anja Gockel



The fashion show of the talented Anja Gockel took place in the Hotel Adlon. The presented collection is once again a homage to femininity. The high-quality fabrics and thoughtful cuts in combination with strong colours and patterns radiate pure joy of life. I find it particularly beautiful that the collection can be worn by women of all ages.


Berlin Fashionweek Day 3


Thomas Sabo Presscocktail



Of course I couldn’t miss the Thomas Sabo press cocktail for the new collection at the China Garden. As a huge fan of Thomas Sabo, I was all the more pleased that the company founder Thomas Sabo himself was present. The new collection in cooperation with Rita Ora is appropriately called Magic Garden. With the decoration, the drinks and the sweet present Thomas Sabo has once again outdone himself.


InStyle Lounge



My last appointment in Berlin was to visit the InStyle Lounge. There I was again able to discover great new products and brands. I especially enjoyed being allowed to mix my own concentration oil from essential oils with René Furterer. At home I especially enjoyed the generous Goodiebag.

I hope you enjoyed my little report – I deliberately chose only a few events, as I like to take the time to chat with brands and blogger colleagues. So I had to cancel some events due to lack of time.


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