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Last Wednesday the first Sephora store in German-speaking Switzerland opened in Sihlcity in Zurich. Of course I was there and got a first insight. I would be happy to show you the new store. The new Sephora Store offers the latest innovations in beauty.
The new Sephora Store in Sihlcity offers a selection of the hottest beauty brands and trends from all over the world as well as exclusive brands from a constantly growing portfolio of prestige brands to the Swiss market, of which more than 50 in Switzerland are only available at Sephora. Exclusive brands can be found at Sephora: Sephora Collection, Fenty Beauty, Huda Beauty, Too Faced, Anastasia Beverly Hills, La Neige, Dr.Jart, Origins, Pai, Wishful.
The Sephora Beauty Hub is located in the centre of the store. Here you can get professional advice from the Sephora Beauty experts, who have extensive know-how and are always ready to help you choose the most suitable product or suggest a free 15 minute flash make-up.
The Brow Bar from Benefit is also a must, of course. It offers a hair removal and eyebrow beauty service, with or without appointment (depending on availability). As you as beauty lovers know, Benefit is especially dedicated to the perfect eyebrows.
I really like the design of the store and also the brand selection is unique. Besides the high-end brands like Dior, Givenchy or Guerlain. There are many trendy brands from all over the world and of course a wide selection of Sephora’s own brand, which offers top products at great prices. Also very successful is the perfume wall.
The opening itself was also a great experience and was of course carried out under the current protective measures.