Beautypress Info Day in Zurich


Hello my dear beauties,

I can’t wait to tell you all about an absolutely fantastic event: the beautypress Info Day, which took place on March 14, 2024 in Zurich! Just imagine: a gathering of beauty enthusiasts, journalists, influencers, and the hottest beauty brands, all in one place to discover the latest trends and innovations.

So, let’s dive right into the exciting details!





For 25 years, Skincode has been the go-to for sensitive skin care. The brand is known for its dermatological research and clean beauty approach. Skincode develops powerful formulas in medical quality that deliver visible results and ensure extremely high skin tolerance.





Collistar’s body care products are a true pampering experience for the whole body! With carefully selected ingredients and innovative research, Collistar offers products that firm, cleanse, and nourish – for an all-around feel-good experience at home.


Dr. Hauschka



As a pioneer brand in natural cosmetics, Dr. Hauschka has been producing genuine, effective natural cosmetics for over 50 years. The products are certified according to the international NATRUE standard and do not contain synthetic fragrances, colors, or preservatives. With high-quality ingredients and a commitment to sustainability, Dr. Hauschka offers products that respect the natural rhythm of the skin.





The GEHWOL brand underwent a comprehensive relaunch and presented its new foot care series GEHWOL FUSSKRAFT. The products are based on natural ingredients and offer innovative care for the feet. Particularly noteworthy is the GEHWOL FUSSKRAFT REPAIR CREAM, which was developed for deep-acting regeneration of the skin barrier.





MANIFIX presented a true innovation in the field of at-home nail design: UV gel nail foils for professional-quality application. These revolutionary nail foils last up to four weeks and are gentle on the nails. MANIFIX has already won the Swiss Beauty Innovation Award and has filed two patents for this groundbreaking technology. I had the opportunity to test MANIFIX last year and am thrilled; especially when traveling, my nails stay perfectly beautiful. The new designs are based on current nail style trends.


Paul Mitchell



Last but not least, we have Paul Mitchell and GLOWWA HAIR FOOD. The luxurious hair care series Awapuhi Wild Ginger by PAUL MITCHELL shines in a new light. The relaunch includes not only new names and a fresh design but also a strengthened commitment to sustainability – without changing the proven quality of the products.

That was just a little taste of the exciting innovations presented at the beautypress Info Day in Zurich. I can’t wait to learn more about these fantastic brands and try out their innovative products.

Stay tuned for more updates and beauty news!



Leave a Reply

Your email address will not be published. Required fields are marked *