There are events that don’t feel like just another calendar entry, but rather like a conscious step forward. The RADIS Event 2026 was exactly that for me: a day that opened new perspectives, deepened meaningful encounters, and placed one’s creative work into a broader entrepreneurial context.
On Thursday, January 29, 2026, a diverse group of Swiss content creators gathered in an inspiring yet professionally curated setting. The program was thoughtfully structured, offering space for multiple perspectives on the creator economy.
For me personally, one central question stood out: How can creative work be built sustainably and approached with an entrepreneurial mindset in the long term? A topic that currently accompanies me very closely.
A day designed for perspective and exchange
After registration and luggage drop-off, the day began with one of the strongest formats of the event: the Brand–Influencer Speed Datings. In precisely timed six-minute one-to-one conversations, creators met brand representatives to exchange ideas, present their creative universe, and express genuine interest in potential collaborations.
What made this format particularly valuable was the quality of the conversations. Despite the short time frame, the exchanges were focused, honest, and meaningful. You had to get straight to the point — and surprisingly, that worked exceptionally well. No small talk, just real interest on both sides.
My personal focus: The workshop “From Content to Cash”
I consciously chose the workshop “From Content to Cash” — not out of curiosity, but out of a very concrete need. As a content creator, there comes a moment when you have to ask yourself honestly: What is my content worth, and how do I turn it into a stable, long-term business model?
Moderated by Alison Liaudat and Myriam Pichard (Clinique Matignon), the session was refreshingly practical while remaining strategic. It wasn’t about quick monetization hacks, but about fundamental questions: positioning, offer structure, pricing awareness, and entrepreneurial responsibility.
What I appreciated most was the realistic approach to growth. Not higher, faster, further — but more conscious. Clearer. With an understanding that cash flow is not a contradiction to authenticity, but can actually be its prerequisite.
Flying lunch & brand pitches: dialogue at eye level
The flying lunch created space for informal exchange, spontaneous conversations, and new connections. These in-between moments often make an event truly valuable — when conversations arise naturally and still carry depth.
In the early afternoon, brand pitches followed, split into French and English sessions. The participating brands presented themselves transparently, creatively, and with a strong willingness for dialogue. Instead of classic advertising messages, the focus was on vision, values, and collaboration models — an approach that builds trust and reflects modern partnerships.
Chalet experiences & second speed-dating round
Another highlight were the stand and chalet experiences. In exclusive, carefully designed spaces, partner brands made their worlds immersive and tangible. Not traditional trade fair booths, but places for encounters, storytelling, and inspiration.
The second round of speed datings in the afternoon seamlessly continued the morning’s conversations. You could feel it: discussions became more concrete, bolder, and more strategic. Orientation had already happened — now it was time to go deeper.
The hotel: a place of calm and elegance
An often underestimated yet essential part of the event was the Hotel de Rougemont, which offered far more than just accommodation. It served as a calm retreat between intense program points and as a stylish setting for encounters outside the official agenda.
The atmosphere was defined by alpine elegance, warmth, and a refined sense of restraint — ideal for organizing thoughts, continuing conversations in peace, or simply pausing for a moment. Spacious communal areas encouraged exchange, while the rooms were intentionally designed as true retreats, offering exactly the comfort one appreciates after a content-rich day.
A particularly lovely detail: the goodie bag was already waiting in my room. Not a generic giveaway, but a high-quality, thoughtfully curated selection that conveyed genuine appreciation. A small but powerful reminder of the attention to detail that defines the RADIS Event.
Ein wertschätzender Abschluss
The evening concluded with a cocktail dinner and entertainment, creating space for relaxed conversations — far from schedules, pitches, or program points. This seamless transition from professionalism to lightness is what truly rounded off the day for me and made it memorable.
The dinner was exceptional, accompanied by live music and a raffle, followed by an after-party. The next day continued with individual excursions.
A magical ending: International Balloon Festival
Friday morning began quietly — with breakfast, free time, and optional spa visits. After such an intense first day, this deceleration felt especially welcome, allowing the many impressions to settle.
From 9:30 a.m., VIP activities in collaboration with Pays d’Enhaut and Vaud Promotion were scheduled. Unfortunately, winter-grey weather conditions prevented the planned balloon flights from taking place.
Instead, I visited the Espace Ballon Museum Experience, followed by a fondue lunch on the festival grounds. An unexpected yet beautifully fitting alternative: the history of the International Balloon Festival, its technical background, and emotional significance became impressively tangible.
My personal conclusion
RADIS Event 2026 was far more than a classic influencer event. It was a clearly articulated statement for the professionalization of the industry.
I returned home with new contacts, fresh perspectives, and strengthened entrepreneurial clarity — but above all with the feeling of being part of a community that is evolving consciously, strategically, and with style.
Content is creativity.
Cash is structure.
And the future lies in the connection of both.
