There are events where you simply let yourself be inspired—and then there are those that show you where the entire beauty world is headed. The Beautypress event in Zurich definitely fell into the second category.
Amid innovative active ingredient concepts, luxurious textures, and engaging conversations with brand experts, one thing quickly became clear: 2026 will be all about skin health, holistic well-being, and smart skincare.
Here are my highlights—new discoveries, fresh ideas, and definitely worth a look.
BioNike – Dermocosmetics for highly sensitive skin
Anyone with sensitive or reactive skin knows that less is often more—but it has to be effective. This is exactly where BioNike, the Italian specialist in dermocosmetics, comes in.
The brand consistently follows its “Free From Philosophy,” which deliberately avoids potentially irritating ingredients. Instead, the focus is on highly tolerable, dermatologically tested formulations that strengthen and protect even very sensitive skin.
What really won me over:
The combination of medical efficacy and pleasant textures—it’s rare for functional skincare to feel so luxurious.
Teaology – Skincare that reimagines tea
A concept that sticks with you right away: 0% water, 100% tea. That’s exactly the idea behind Teaology.
Tea Infusion Skincare® completely replaces water in the formulas with tea infusions—including matcha, green tea, black tea, white tea, and blue tea. These are naturally rich in antioxidants, vitamins, and minerals.
The result is products that not only nourish but also actively protect the skin from oxidative stress—while feeling wonderfully light and modern.
My impression:
An innovative approach that combines sustainability, effectiveness, and sensor technology in a surprisingly elegant way.
BTL – EXOMIND: Beauty Meets Mental Wellness
BTL presented a truly forward-looking innovation with EXOMIND—a non-invasive treatment that goes far beyond traditional aesthetics.
Through targeted stimulation of specific areas of the brain, the technology is designed to help
- reduce stress
- improve mental balance
- promote better sleep
- and even boost cognitive performance
In this way, EXOMIND adds a new dimension to the concept of beauty: well-being begins not only on the skin, but in the mind.
Dr. Hauschka – Spring Skincare with Added Benefits
When natural cosmetics meet art, something truly special is created. Dr. Hauschka’s new Spring Promotion 2026 captures this feeling perfectly.
Three iconic skincare classics are available in a limited edition—with 50% more product and a great value:
- Revitalizing Day Fluid—revitalizes dry, dehydrated skin and makes the complexion glow
- Facial Cleansing Cream – gently cleanses, clarifies, and refreshes
- Hand Cream – provides intensive care without feeling greasy
The packaging was designed by artist Mariken van Heugten and reflects the lightness of spring with flowing floral illustrations.
The collection is rounded out by the Lip Crayon Limited Edition—a creamy, nourishing lipstick with a silky-matte finish, ideal even for dry lips and perfect for effortless spring looks.
Available in four fresh shades:
- 01 peach – a delicate, warm peach shade
- 02 cherry – a classic, vibrant red
- 03 grapefruit – a fresh, modern pink
- 04 lychee – an elegant rose shade
Perfect for: effortless spring looks with a natural glow.
Conclusion: The future of beauty is holistic
The Beautypress event has once again demonstrated that the beauty world is changing:
Moving away from purely superficial care toward holistic concepts that appeal equally to the skin, the senses, and well-being.
Whether it’s highly tolerable dermocosmetics from BioNike, innovative tea formulas from Teaology, mental balance through BTL, or natural skincare from Dr. Hauschka—the direction is clear: beauty is becoming more personal, smarter, and more mindful.
And that’s exactly what makes it more exciting than ever. ✨
