MB Fashionweek Berlin: The Fashion Fairs – part 1: Premium, Fashiontech, Show & Order

Modemessen Berliner Fashionweek Teil 1

The Fashion Week Berlin has ended nearly a week ago. But I still have quite a lot of impressions in store for you. Today I want to show you which fashion fairs there are during Fashion Week  and of course great new brands that I have seen there.

Premium Fashion Trade Show

In it’s 28th season the PREMIUM exhibition opened from 28 until 30 June 2016 with a carefully compiled portfolio of almost 1,000 brands and approximately 1,800 collections on the 33,000 m2 site of STATION-Berlin. I am happy to share with you my impressions to the Premium Fashion Trade Show.

The Premium fashion fair is one of the two big fairs during the Berlin Fashion Week, the same group also includes some smaller fairs, which I will introduce you some more in part 2 of my review. To find there are many already well-known brands as well as new small brands. In particular, these new lesser known brands I want to introduce you today.


Premium 1 Jyoung-min
Handmade jewelry, only available here: www.madebyjyoung.com


Premium 2 EENK-min
jewelery and accessoires by Hyemee Lee: www.eenk.co.kr


Premium 3 the gobo-min
jewelery by Go Bo Ram “The Gobo” : www.thegobo-store.com

The first thing I noticed on the premium was a small corner, there have been three Korean designers. While one relies on geometric shapes of the other collection is very modern and again kept very simple. See above the three special collections.


Premium 4 POP-min


Next, I had to view these shoes closer. The shoe label POP comes from Canada and has fancy LED sneakers. The LEDs in flashing mode can be kept in stand mode, or turned off. The special thing about it, the shoes can be recharged via a USB cable, so ran to the laptop to cool shoe. Available currently only in the online store at http://www.mypopshoes.com.


Premium 5 Julia June-min


Very inspiring I found the fashion of Julia June, current and very trendy. Their motto: EDGY. FEMININE. NAUGHTY. ROMANTIC. Also more of them, visit online at https://juliajune.com.


Premium Antoinette-min


Enchants with colorful butterflies made me the label Antoinette from Grünwald Germany. Feminine simple fashion inspired by butterflies, more on http://www.antoinette-fashion.com.


Premium Emmett-min


The label Emmett has a stylish and elegant fashion prescribed, with selected materials. Do they have convinced with this wonderful pretty dress. More of Emmett (Germany) under http://www.emmett.de.


Premium Seulement en detail-min


The label “Seulement en detail” thrilled me with beautiful collars, yes collar, chic and convenient alternative to the blouse that makes any outfit into something special. More to find here https://www.seulementendetail.com.


Premium Floramazona-min


Unique jewelry “wow factor” I found the Colombian label Flor Amazon. More of this great jewelry can be found at  http://www.floramazona.com.


Premium Glamorous-min


Elegant and glamorous fashion, there are also at GLAMOROUS, the British label adheres to feminine color and materials. More under http://www.glamorous.com.


Premium Sorbet-min


Young, fresh and cheeky presents the jewelery label sorbet. Bright colors and the packaging of the bracelets in test tubes. They also make a great gift idea. More about sorbet under http://www.sorbetbracelets.com.


Fashiontech Steve Madden-min


We still relatively unknown, a cult following in the US, has the shoe and accessories brand Steve Madden. Again more on http://www.stevemadden.com.


These brands I choosed personally, as they approached me, I get nothing in return for this post. Here are a few more impressions of the Premium fashion fair:


Premium div. 2-min


Premium div. 3-min


Premium div-min



Fashiontech Berlin

The Fashiontech is the platform which brings fashion together with technology. Here is the wave of the future, with materials of the future, using innovative methods.


FAshiontech 6-min


Futuristic Fashion at its best, which seems to us today rather strange, could be a hyped fashion trend in the future.


Fashiontech 7-min


A little less futuristic, this designer was inspired by the world of stars.

Fashiontech 8-min


Also new materials are used for the wave of the future.

Fashiontech 4-min


These garments are not only galactic, indeed they are, because in the future our clothes will reflect our feelings.


Fashiontech 3-min


A fashion producer of the future: The 3D printers already be so printed materials or manufactured jewelry.




Fashion Fusion

At the Fashiontech the Fashion Fusion by German Telekom was presented too.

Fashiontech 1-min

High-tech and fashion merge into intelligent clothing – in this context the German Telekom has launched the “Fashion Fusion” initiative. Towards the digital lifestyle brand, the company wants to promote innovation in the fashion of tomorrow. Next to this the Telekom writes in hand with prestigious partners, “Fashion Fusion Challenge” from: As part of the international ideas competition young talents from Europe get a unique opportunity with the help of experts from industry, fashion industry and startup scene their visionary concepts for high-tech realizing clothing, wearables or digital lifestyle products and to make them marketable.

What should that mean? Voilà:

Fashiontech 2-min


In addition to the use of new materials such as Fiber (you know certainly of Internet lines), I was fascinated by this dress with wings. The dress itself was printed at the neckline with a 3D printer. The wings beat after beat of the model because it responds to a button as a heart rate monitor in the ear on the pulse move the wings.



Show & Order

Our next stop I made on the show & Order, which took place from 27 to 29 June 2016. This was again a more typical fair where to discover a few great brands.


Show & Order-min

On this smaller exhibition, which also belongs to the Premium group, the news of the fashion labels were presented on two floors. At the end there was also a small exhibition sale.


Show & Order Korklink-min


All of you have probably already heard, that the designers have discovered cork as a new raw material for all kinds of fashion. I particularly enjoyed the collection of Love in Cork from Portugal http://www.loveincork.com.


Show & Order Lili Ampela-min


Very like me have the handbags of Lili Ampela, which are made by hand from raffia. This label comes from Madagascar, more here http://www.liliampela.com.


I hope you enjoyed the first part of my exhibition Retrospect during Berlin Fashion Week like and you could also discover a thing or two for you.

Which brand do you like best?