On 13 March 2025, it was that time again: the beautypress Info Day took place at the elegant Hotel Schweizerhof in Zurich. This event is an absolute highlight in the beauty and lifestyle industry, where media representatives, journalists and influencers can exchange ideas with renowned brands and discover the latest beauty trends. The 25th anniversary of beautypress and 15 years of successful PR events were particularly exciting this year. I was there as a blogger and don’t want to withhold my personal impressions from you!
The highlights of the brand presentations
Of course, the presentations of the participating brands were the centrepiece of the event. Here are some of my favourites:
Dr Hauschka: The power of the rose
The limited edition rose products from Dr Hauschka were a real highlight. The rose day cream light, the rose body balm and the rose skin care oil in a spring-like design are not only visually eye-catching, but also a treat for the skin. The natural ingredients and the beguiling rose fragrance make them the perfect gift for Easter or Mother’s Day.
Londontown: nail care to perfection
I love beautiful, well-groomed nails, and Londontown has inspired me with its innovative nail polishes and care solutions. The products are not only vegan and free from harmful substances, but also breathable and full of nourishing ingredients. Particularly exciting: the Florium Complex, a care cocktail of vitamins and plant extracts that strengthens the nails and keeps them healthy.
Mettler 1929: Luxury from nature
Swiss quality with almost 100 years of tradition! Mettler 1929 focuses on natural ingredients and particularly impressed me with its STC Cell-Tech line. This vegan anti-ageing skincare product utilises the power of Swiss Alpine water and apple stem cells to rejuvenate the skin in the long term. An absolute insider tip!
Omnimedica: innovation for healthy skin
Medical research meets beauty: Omnimedica focuses on scientifically based skincare products with the active formula ‘OM24’, which counteract skin ageing and protect against damage caused by UV radiation. I find the possibility of effectively reducing skin changes particularly exciting.
Paul Mitchell: Rethinking sustainable hair care
With the Tea Tree Green Restage range, Paul Mitchell focuses on sustainable hair care with recycled packaging and proven formulas. Three new Scalp Wellness serums have been added, which are specially designed for scalp health. A game changer for anyone looking for effective and environmentally conscious hair care!
Somatoline: Noticeable results
Somatoline is known for its highly effective body care with firming properties. The innovative formulas specifically focus on reactivating the skin’s microcirculation – and the results are not only visible, but can also be felt. A must for anyone who wants to take intensive care of their skin.
The location: elegance meets comfort
The Hotel Schweizerhof, right next to Zurich’s main railway station, was the perfect choice for this event. The stylish atmosphere, excellent service and first-class catering made the Info Day an all-round successful experience. The central location made travelling to the event particularly convenient, and the luxurious premises provided the ideal backdrop for lively discussions and inspiring brand presentations.
Besonders schätze ich die herzliche und vertraute Atmosphäre auf dem beautypress Info-Tag. Es war wunderbar, bekannte Gesichter aus der Branche wiederzusehen und neue Kontakte zu knüpfen. Die persönlichen Gespräche mit Markenvertretern gaben mir einen tiefen Einblick in die Philosophie und Innovationen der Unternehmen. Auch der Austausch mit anderen Influencern und Branchenkennern war unglaublich bereichernd.
My summary of the Beautypress Info Day in Zurich
beautypress Info Day in Zurich was an all-round successful event that enriched me with new beauty innovations and exciting contacts. The careful organisation, the exclusive location and the personal discussions made the day an unforgettable experience. I’m already looking forward to the next one!
Have you already had experience with any of the brands presented? Which trends are you most interested in? I look forward to your comments!
