MAC VIVA GLAM and MAC AIDS Fund

Since 1994, MAC has been supporting the global fight against HIV and AIDS with the special edition VIVA GLAM. I would like to bring you closer what MAC do with the sales proceeds of the VIVA GLAM lipglass and lipsticks.

 

 

Power! Poise! Pizzazz! Do it the Taraji P. Henson and Jussie Smollett way. Be a force to be reckoned with in Taraji’s matte fuchsia with pearl Lipstick and matching shimmery Lipglass. Flaunt your confidence and panache.

 

MAC AIDS Fund

 

Created in 1994, the passionate red VIVA GLAM Lipstick raised money and awareness for HIV/AIDS at a time when the pandemic was dramatically affecting fashion communities in particular as well as the wider world. Then and today, an unprecedented 100% of the purchase price of any VIVA GLAM product goes toward the M·A·C AIDS Fund (minus VAT where applicable).

 

In the two decades that have followed since RuPaul made her billboard splash, the galaxy of stars who have fronted the campaign is unparalleled, including Lady Gaga, Elton John, Debbie Harry, Boy George, Cyndi Lauper, Nicki Minaj, Ricky Martin, Christina Aguilera, Dita Von Teese, Shirley Manson, Mary J Blige, Rihanna, Miley Cyrus and most recently Ariana Grande.

 

The M·A·C AIDS Fund itself is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, the M·A·C AIDS Fund is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, the M·A·C AIDS Fund has raised over $400 million exclusively through the sale of M·A·C VIVA GLAM Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS.

 

What can purchasing one MAC VIVA GLAM lipstick provide

• 1 rapid oral HIV test
• 1 pair of school shoes for a child orphaned by AIDS
• 1 week of fresh food to a mother and child affected by HIV
• 14 HIV tests for pregnant mothers
• 32 safer sex kits
• 254 condoms to prevent transmission of HIV

 

These are just a few examples.

 

A really great thing it is worth to be supported. You donate money for a good cause and get a great lip product. I will surely go to buy some as gifts for my friends.

 

 

Have you ever heard of MAC VIVA GLAM before?

 

 

 

 

 

*PR-Sample